Honesty. Confidence. Simplicity. Joy. Excitement.
If you’re going to make car-buying fun, you need to change the dialogue. You need new adjectives. So we created a campaign to celebrate automotive ownership. It started with a road trip across America documenting all the ways our cars intersect with our lives.
True Thrill 30
We thought no one loved cars more than us.
We were wrong.
True Love
Can an Instagram post actually save a life?
#DogsInCars
Many of our memorable moments involve a car. So we captured a few and invited others to share with #truemoments.
First Date 30
Back to School 30
TrueCar Racer Shea 30
True Excitement 30
Once banned from the sport. Then overlooked and underfunded. But our instinct said new stars were poised to emerge in auto sports. So TrueCar Racing was born, the first ever all women racing team. Because only on the track is the playing field level.
Scorpio Rising All Women Racing Team
